(Peer-Reviewed) High-quality Development Paths of Ice-snow Tourism in China from the Perspective of the Winter Olympics
TANG Chengcai 唐承财 ¹ ², ZENG Rui 曾睿 ¹ ², YANG Yuanyuan 杨媛媛 ¹ ², XU Shiyi 徐诗怡 ¹ ², WANG Xin 王欣 ¹ ²
¹ School of Tourism Sciences, Beijing International Studies University, Beijing 100024, China
中国 北京 北京第二外国语学院 旅游科学学院
² Research Center of Beijing Tourism Development, Beijing 100024, China
中国 北京 北京旅游发展研究基地

Preparations for the Beijing Winter Olympics have promoted the rapid development of ice-snow tourism in China, which contributes to achieving the goal of having “300 million people participate in ice-snow sports”. This paper analyzes the status quo and problems associated with the growth of ice-snow tourism in China based on the methods of documentation and field investigation.

The results indicate that China’s efforts have born abundant fruits. Notwithstanding, there are still some problems due to the limited time and hastened process of ice-snow tourism development, including unreasonable exploitation, low-quality products and services, imperfect investment and financing system, inadequate management, a single marketing mode, and insufficient talent teams. Compared with developed countries in Europe and the United States, ice-snow tourism in China is in the stage of rapid development.

To achieve the high-quality development of ice-snow tourism in China, this paper proposes actions from eight aspects which involve policy, products and services, marketing, safety management and control, talent teams, standardization construction, science and technology, and community participation. This study can provide references for the high-quality development of ice-snow tourism in China, as well as perfecting Chinese theoretical research on ice-snow tourism.
High-quality Development Paths of Ice-snow Tourism in China from the Perspective of the Winter Olympics_1
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High-quality Development Paths of Ice-snow Tourism in China from the Perspective of the Winter Olympics_4
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